Frequently Asked Questions. Movie Info General Movie Info. The listed runtime is the duration of the feature film. The feature film does not start at the published showtime. According to Paul Dergarabedian, senior media analyst at Comscore, that to day timeframe gives blockbusters enough time to make money in theaters while maintaining momentum for fans who are holding out for streaming.
Box office numbers somewhat back up this assessment since ticket sales begin to taper off around week five or week six of a film's release. And this was the case even before the pandemic. Even the highest grossing film of all time, "Avengers: Endgame," plateaued after its sixth week. New world, new strategies. Streaming is becoming more dominant in Hollywood, so why not release a film on streaming and in theaters on the same day?
That's what Warner Bros. Warner Bros. WarnerMedia CEO Jason Kilar explained at the time that "our content is extremely valuable, unless it's sitting on a shelf not being seen by anyone. Shawn Robbins, chief analyst at Boxoffice. Search for the sweet spot. Read More. That's a lot shorter than the traditional day window, but not quite as disruptive as releasing films in theaters and at home on the very same day.
According to Paul Dergarabedian, senior media analyst at Comscore SCOR , that to day timeframe gives blockbusters enough time to make money in theaters while maintaining momentum for fans who are holding out for streaming. Box office numbers somewhat back up this assessment since ticket sales begin to taper off around week five or week six of a film's release.
And this was the case even before the pandemic. Even the highest grossing film of all time, "Avengers: Endgame," plateaued after its sixth week. New world, new strategies. Streaming is becoming more dominant in Hollywood, so why not release a film on streaming and in theaters on the same day?
That's what Warner Bros. Warner Bros. WarnerMedia CEO Jason Kilar explained at the time that "our content is extremely valuable, unless it's sitting on a shelf not being seen by anyone. Shawn Robbins, chief analyst at Boxoffice.
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