If your site is populated with boring, incorrect, messy, or irrelevant content, your visitors will bounce and your conversions will suffer. Instead, be empathetic with your content and speak to your audience while providing them with the information they need to become happy and loyal customers. That means having a simple but eye-pleasing layout and design, a navigation menu that is quick and easy, and content that is just adequate enough to entice visitors to convert.
If your bounce rates are uncommonly high, it could be that visitors are hitting a roadblock associated with a technical error. Try to see the page with fresh eyes:. If there are errors of any kind, those will need to be taken care of immediately. Your website should load nearly instantly. Anything longer than a few seconds is far too long as far as the Internet is concerned. If your site is loading too slowly, the platform will give you tips on how to fix it. Even a single second improvement to your site can deliver more traffic and conversions.
And the fact is, a faster loading site may be just the thing you need for a lower site-wide bounce rate. Here are seven steps to take if your bounce rates are suffering and you want to see them as low as possible. Find that page and isolate it. Then, navigate that page like a normal visitor while taking plenty of notes. Look at the other metrics of the page. How long are people spending on it? Are they achieving their goals despite a high bounce rate? Determine if the page is the best it could be and if your goals as a visitor have been met.
Website recording is a helpful technique that lets you see just how visitors are navigating through your website. Website recordings can help you see where improvements can be made. This is ideal for any pages that experiencing excessively high bounce rates. Once you have a recording tool installed on your site, return to the page with the highest bounce rate and see how visitors are acting right before they exit.
Heatmaps are another visualization tool that can help you determine what visitors are doing when they land on your website. Using heat indicators, you can see where the most engagement is occurring. If you notice that the majority of visitors are clicking their cursors in the top right corner, for example, that might be a prime spot for a call-to-action button.
That can give you important data you can use to make improvements to the offending pages to potentially lower the bounce rates over time.
With recordings and heatmaps guiding you in your quest to improve your highest bounce rate page, you can potentially experiment with headlines , images, content, CTAs, and other conversion elements. By showing the same page with two alternating headlines to the same audience, you can determine which one is more crowd-pleasing. You can use these tools to test elements on your website in real time. You can even engage in multivariate testing, which is where you simultaneously test multiple elements to see which ones perform better.
This type of testing can help you find the right combination of elements that lower the bounce rate and improve conversions. Comparing before and after snapshots of how visitor behavior has changed is a great way to do this. Give each test and assessment time to yield the proper data. The key is to go with slow and gradual optimization.
Even if your bounce rates begin to fall, your job is not through. Not only that, but your site may need to be altered over time to keep up with the ever-changing needs of your audience. With enough steady attention, you can keep your bounce rates low, conversions high, and your audience as happy as can be.
Crazy Egg was an early innovator of heatmaps technology. The technology can also be used to enhance conversion rates. Once your bounce rates have fallen, the next step is to sell to those who have managed to stick around and browse.
The great news is that Crazy Egg offers a day free trial. This is a crucial step on the way to effective website optimization. Not all bounces are the same. Approaching bounces this way can provide a unique insight into how your visitors truly interact and experience a page, and makes bounce rate not only a qualifying metric but also an actionable one.
Hard bounce visitors are those who do not have any interest in your page. How do you know that? Because these visitors land on your entry page and then leave almost immediately. The conclusion can only be that they had no intention of landing on your page in the first place. They quickly realize that your site is selling reading glasses, but not the drinking glasses they were searching for.
Medium bounce visitors show slightly more engagement on the page and they typically stick around for a few seconds. They might not be your ideal target audience, or they might just not have been in the mood to learn more at the moment.
They may still have the potential to come back later for further exploration. Example of a medium bounce: A visitor lands on your blog article and spends a few moments skimming the article before leaving. Soft bounce visitors are those who typically remain on the entry page longer than just a few seconds. They show plenty of engagement across the web page; scrolling down further, clicking on more items, reading, and viewing additional content.
However, although they spent a considerable amount of time on your site, they still left. Example of a soft bounce: A visitor lands on your website because they saw an ad for a shirt they liked.
A soft bounce is often the easiest visitor to reengage. Retargeting ads, abandoned cart reminder emails, or even personalized discounts can be enough to push them to convert. If a majority of your website visitors are bouncing after viewing one page, it could mean that confusing ad copy or more generic keywords in your marketing campaigns and PPC ads are generating the wrong type of visitors to your site. If you have lots of hard bouncers, this could be a likely explanation for it.
You can, of course, view bounce rate by acquisition source to determine if users who click your ads have a higher bounce rate than users from other sources. Remember to put yourself in the shoes of your customers and ask yourself what value they want to get from your website. Every piece of content on your site should help them achieve their goals. You might see a surge in interactions if you move it further up the page.
Small tweaks like updating the color, image, or typeface could be enough to quickly remedy the situation and increase visitor interactions. Alternatively, your calls to action might fall below the fold line , and therefore most visitors may simply be unaware they exist.
Your homepage is the check-in desk for your website. It needs to tell people what they are here for and where they need to go. A clear headline that describes what your business does and who you do it for is a good start, as is using pictures on the site that reflect your target audience and the problem that you solve for them. These category buckets also have the Search Engine Optimisation SEO benefit of some juicy descriptive text, increasing the word count on the homepage without bolting on impenetrable sections of long copy.
The right way to do popups is to time them to appear when someone is about to leave your site. As they move the cursor to exit the window, a well-targeted popup gives you one last chance to save the session and tempt them back for more. An exit popup that offers a discount incentive to stay on the site. Similar to a shop owner offering an additional discount as a potential customer turns to leave the store after a negotiation, exit popups can show extra discounts, free gifts with the order, free delivery, or anything else free to sweeten the deal on an eCommerce site.
You could show your social buttons and invite those leaving the site to follow you on Facebook. You could offer them a free download or guide that educates them about your market and moves them closer to their goals. Or, you could direct them to one of your most helpful blog posts; or, as we do, you could offer them a chance to join a free online workshop where you show them how to solve the problem they visited your site to address.
One of our highly-skilled Marketing Consultants will take a break from meditating to look at your website and your competitors, and suggest ways you can decrease your bounce rate and increase sales from your site, totally free of charge. Visit exposureninja. Not Converting Enough Leads? Your email address will only ever be used to send you marketing tips, in accordance with our Privacy Policy.
What Is Bounce Rate? Get to the top of Google for free. Download a free copy of our bestselling book,. Download My Free Copy. Not Getting Enough Traffic? Oh, did we say it was FREE? Request My Free Review. Exposure Ninja works and consults with businesses in every imaginable market around Read more about Tim Cameron-Kitchen. Get Weekly Marketing Tips Weekly traffic and lead-increasing tips directly to your inbox. Get our best tips, tricks, videos, and podcasts every week.
This field is for validation purposes and should be left unchanged. This site uses cookies Find out more Okay, thank you. Close Privacy Overview This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website.
We also use third-party cookies that help us analyze and understand how you use this website.
0コメント